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Social media strategy & personal branding

Real expertise deserves a strategy to match, not a presence that runs out of steam.

You don't lack content. You lack a system that turns your expertise into authority… and your authority into clients.

Naouel Salhi — Social Media Strategy Expert
Years of expertise in content strategy
Professionals trained in social media strategy
Partner institutions — training delivered for INSIM, Essal, Metwork, Groupe Mouhassabati…

About

One conviction: strategy comes before tactics.

For 8 years, I've helped founders, experts and marketing teams build visibility that converts — not just visibility that's seen. Founder of Communic and co-founder of Le Binôme Digital, I design tailored strategies, high-impact content and coaching programs built to turn a scattered presence into a coherent system.

My expertise spans the full digital ecosystem: Meta Business Suite, TikTok, LinkedIn, Google, and I work in Arabic, French and English.

300+ professionals trained, 6+ partner institutions, one guiding principle: sustainable growth comes from method, not from stacking up whatever tactic is trending.

I'm also the founder of Communic, a social media and content creation agency. We've supported 60+ clients in Algeria and abroad.

Naouel Salhi — Portrait © Naouel Salhi

What I do

Three ways to work together.

From personal brand positioning to editorial structuring, every engagement starts from the same principle: content isn't an isolated creative exercise — it's a conversion lever.

Personal branding

01

Personal branding

Building a clear personal positioning: strategy, tone of voice, content pillars, for experts, content creators and entrepreneurs who want to become the reference in their field.

Social media consulting

02

Social media consulting

Designing an action plan built around the real customer journey: from first scroll to booked call. Formats, cadence, editorial funnel.

Coaching and training

03

Coaching & training

One-on-one or group sessions to pass on a method, not just tips, so you or your team become self-sufficient.

Work

Measurable results, for clients who prefer to stay discreet.

Confidentiality is part of the engagement. Here are some organizations that have trusted me — the details of each mission stay between us.

Training

Passing on a method, not just tips.

A recognized trainer, I teach across five areas: personal branding, community management, social media strategy, content creation, digital marketing.

See the trainings →
01 Personal Branding
02 Community Management
03 Social Media Strategy
04 Content Creation
05 Digital Marketing

Events & summits

Speaking, sharing and representing.

  • 2023 Speaker - Ecsel Expo Oran
  • 2024 Invited guest - WORDEF Dubai
  • 2025 Web Summit Doha
  • 2026 Invited guest - WORDEF DubaiInvited guest - WORDEF Dubai 2026

Contact

A project, a question, an idea for collaboration?

Tell me about your context in a few lines.

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