Akoya Dental Clinic

Akoya Dental Clinic

Social Media Strategy, Community Management, Content Creation

Illustrator, Photoshop, Canva, Premiere Pro

2023

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Project Overview

Akoya Dental Clinic: Organic Social Media Strategy for Brand Differentiation

Overview : Akoya Dental Clinic offers dentistry services and aimed to differentiate itself from competitors while increasing its brand visibility. Due to advertising policy constraints, the focus was solely on organic social media strategies.

‍Objectives:

  • Stand out from competitors and increase clinic recognition.
  • Utilize Facebook, Instagram, and TikTok for organic growth due to ad policy constraints.

What we did

  • Reel Content Creation: Leveraging the Reels format on Instagram and TikTok to organically attract new audiences.
  • Case Studies in Video & Photo: Showcasing client cases via visual content to demonstrate expertise and successful treatments.
  • Educational Content: Providing informative and advisory content to educate and guide the audience.
  • Community Engagement via Stories: Utilizing Instagram Stories to engage and interact with the community.
  • Face-Camera Content: Incorporating face-camera content to engage and attract viewers authentically.
  • Trend-Driven Approach: Utilizing trending content to potentially achieve virality and wider reach.