Deniz
Project Overview
Deniz: Rebuilding Engagement and Connection with Algerian Mothers
Problem: Deniz, a brand specializing in baby and early childhood products, faced a significant drop in engagement due to a communication breakdown, resulting in weakened connections with its audience.
Objective:To foster a meaningful emotional bond with Algerian mothers, positioning Deniz as a companion throughout their motherhood journey.
What we did
- Product-Centric Visual Content: Creative photo shoots showcasing products in use without packaging, emphasizing practicality and functionality.
- Educational Content on Motherhood: Creation of informative content on pregnancy, maternity, and child-rearing to engage and educate the audience.
- Collaborations with Content Creators: Partnerships with midwife content creators for expert advice and insights, and collaborations with mother-influencers to emphasize the parent-child relationship.
- Cooking Reels for Babies: Launching “CookwithDeniz” to provide recipes for baby meals, adding value and utility for the brand.
- Direct Community Engagement: Leveraging Instagram’s cannel feature to strengthen connections with the community.