Luxia Gourmandise
Project Overview
Luxia Gourmandise : Launch Campaign for Gluten-Free Biscuit Brand
Problem: Luxia Gourmandise, a new gluten-free biscuit brand, faced the challenge of establishing itself in a competitive market and promoting its uniqueness.
Objective: To raise brand awareness and introduce the product to the target audience, emphasizing the uniqueness of the gluten-free product.
What we did
- Engaging Visual Content: Creative photo shoots showcasing the products in real-life situations to create visual appeal.
- Education on Celiac Disease: Creating educational content to raise awareness about celiac disease and the benefits of a gluten-free diet.
- Collaboration with Influencers: Partnerships with culinary content creators to develop gluten-free recipes highlighting Luxia Gourmandise products.
- Paid campaign: Utilizing paid ads on Facebook and Instagram to increase visibility among the target audience.