Apperc
Project Overview
Apperc : Elevating Kitchen Design through Emotional Branding
Apperc, a kitchen design company, aimed to launch its brand and create awareness while transmitting the emotions associated with being in one’s kitchen. The objective was to align with the brand identity of elegance, luxury, minimalism, and modernity.
Objectives:
- Launch the brand and increase brand awareness.
- Evoke emotions tied to the kitchen experience, aligning with the brand’s image of elegance, luxury, minimalism, and modernity
What we did
- Visual Storytelling: Mobilizing a dedicated team for photo and video production that resonates with the brand’s objectives.
- Detailed Visual Showcase: Highlighting every aspect of kitchen design through meticulously crafted photos and videos, aiming to evoke emotions tied to each detail.
- Emotional Engagement: Crafting marketing messages that convey the brand’s image and identity, stirring emotional connections with the audience.
Key Focus Areas
- Elegance & Luxury Visuals: Presenting kitchen designs in an elegant, luxurious manner through visual content.
- Minimalist & Modern Aesthetic: Emphasizing minimalist and modern design aspects in all media materials.
- Emotional Transmission: Engaging storytelling to evoke feelings and attachments to the kitchen space.